The first message induces fear of the overweight individual,by listing scary statistics about obese related deaths, thegrowing number of overweight people in the country, etc. The message also uses obscene pictures of overweight peopleto show the extremes of the cronic disease. The reader willthen engage in fear control, hoping to not be anotherstatistic or death.
The second message associates having a good time with thediet pills. The flash animation is flashy and distracting,so the people don't analyze too deep about what they aretaking, they only think about losing the weight and howhappy they will be afterwards like the dancing couple in theanimation.
The third message explains two sides to an argument in apersuasive way with a summary at the end. There are noflashy distractions so anyone reading can take in botharguments and have time to come to their own conclusions.
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