Explaining the messages

The first message induces fear of the overweight individual,by listing scary statistics about obese related deaths, thegrowing number of overweight people in the country, etc. The message also uses obscene pictures of overweight peopleto show the extremes of the cronic disease. The reader willthen engage in fear control, hoping to not be anotherstatistic or death.


The second message associates having a good time with thediet pills. The flash animation is flashy and distracting,so the people don't analyze too deep about what they aretaking, they only think about losing the weight and howhappy they will be afterwards like the dancing couple in theanimation.

The third message explains two sides to an argument in apersuasive way with a summary at the end. There are noflashy distractions so anyone reading can take in botharguments and have time to come to their own conclusions.

Fear

"Effects of Obesity"

Obesity is a growing problem in the United States. Every day millions of people wake up and look in the mirror and see just how unhealthy they are.

Did you know, Every year 40% of people are more likely to die from heart disease. Also, in 1999 over 61% adults in America were considered obese, which resulted in 300,000 deaths annually.

You will look like this lady if you continue to eat fast foods and junk food on a daily basis.

So stop eating all those extra calaries and fatty foods. there are plenty of diet strategies out there now and it is simple to find the right one.

If you have any concerns or need any help with your weight loss goals please visit:
www.ediets.com

Two sided message

Why it is good to eat healthy food:
It is good to eat healthy foods for many reasons. First you
won't be putting on those extra pounds than can lead to
obesity. Second you will be happy with the way that your
body looks and will not be ashamed to go tanning on the
beach during the summer.

Why it is bad to eat healthy food:
Some people believe that you can be happy just by eatingjunk food. Healthy foods are gross like asparagus. Also somepeople are content with the way they are and don't care whatthey eat. The problem with this, is how can you be happywhen you are putting all that junk food into your system andmessing it up.

Overall Summary:
It is better off to eat healthy food. People seem to behappier when they look good and feel great about themselves.Eating healthy will contribute to both of those things, andyou will live a long prosperous life.

Distractor

Our new diet pill will give you something to dance about!

One pill a day keeps the fat away!

Survey

http://uhaweb.hartford.edu/mlabella/blogsurvey.html

Try the survey!

Message Explanations

message 1:
Using these vitamins you will be able to have the perfectbody you have always wanted. As long as you work out andtake these pills you will be ready for beach season. Bycomsuming vitimans will induce your overall health andcontribute to your task of losing weight.

message 2:
This picture is intense because it is a celeberity that istrying to lose weight. If people see their favoritecelebrity trying to lose weight then they will want to loseweight as well.

message 3:
If you were trying to lose weight and you saw thissubliminal message it would most likely influence you not toeat unhealthy foods.

message 4:
Richard Simmons and Kirstie Alley are credible sources tobelieve because they both understand the amount of hard workand dedication it takes to lose weight. They also are veryknowledgable about the subject of weight loss.

Behavior

"I lost 35 pounds taking Pure Hoodia and you can you too with just one pill a day!"

"No need to waste my time with silly diets, one pill of Lipoveran a day is all I need to looseweight"

Intensity & Repitition

The following are popular weight loss systems that are usedby many obese individuals around the country seeking helpwith their weight problems:

Weightwatchers.com:
This is the standard for weight loss programs. Balanced, proven and used by millions.

Southbeachdiet.com:
A phenominal best seller for 2 years running. Offerssensible advice about your carbohydrate intake.

Nutrisystem.com:
A program based on the Glycemic index. The diet isprearranged and the food is sent to you, no cookinginvolved.

5factordiet.com:
Popular diet ecompassing a comprehensive fitness program. A favorite among many celebrities.

Sonomadiet.com:
A balanced mediterrainian diet that emphasizes the joy ofeating.

Subliminal Persuasion

If this were a real subliminal message, it would be too subtle to be noticed. Also, if you were hungry while you saw this message you are more inclined to be affected by this message than someone who is not.

Credible Sources

Richard Simmons, the excericise guru believes, "If you can dream it, you can do it. All it takes is effort, excercise, the right diet, and the will to achieve your goal!"

Kirstie Alley states, "You can be one of thousands of women and men who are enjoying healthier, happy, more active lives because of Jenny Craig's flexible programs. Our trained Consultants will guide you through every step of Jenny's balanced approach to living and eating. You can be a success with Jenny Craig too!"

History

Since revolutionary times benig overweight was hard to acheive with malnutrition running rampant. Having a gut was a sign of good fortune and prosperity. Advances in technology has made an overabundance of easily accesible food, coupled with reduced physical activity since world war 2. Obesitiy has only been diagnosed as a chronic disease is less than a century old. Surveys have been done showing a steady rise of obesity since the mid seventies, 15%(1976-1980) to 32.9(2003-2004).

Facts

FACTS OF OBESITY(http://www.healthline.com)

Definition - When being obese meants that one has asignificant amount of more body fat than muscle mass.

- Adults with a BMI (Body Mass Index) of greater than 30 are labeled obese.

- Anyone that has a BMI of over 40 or is a 100pounds overweight is considered Morbidly Obese.

BodyMass Index (BMI) - This is based on ones height and weight.

- Doctors use their patients BMI to determinewhether he/she is healthy or overweight.

Causes:

- Childeren who are overweight have doubledover the past 20 years.
- Gaining weight or becoming obese is a resultof consuming more calories than one can burn.

Introduction

This Blog is dedicated to the social problem of obesity. America as a whole has a very high percentage of members who are obese and the number continues to grow. This blog is for those who wish to share experiences, tips, or news to help those who are interested in this social problem.

Technological Fixes

Sometimes in order to cure obesity dieting is not enough. Sure you hear of people loosing 50-125 pounds off diets like the atkins diet, but what the real percentage of people who have actually succeeded in dieting?

The most common technological fix for obesity is liposuction, where a person's fat is literally sucked out of the desired area. The next most common technological fix is something that has been done by many stars such as Al Roker. It is called gastric bypass surgery. In this surgery, surgeons make the patient's stomach significantly smaller in order to stop binge eating.

Within recent years, new technologies and studies have found different ways to help obese people control and lose their weight. Many scientists have found out that a person's genes are very important when it comes to weight. Scientists have found out that the metabalism is genetic and if you can control the matabalism, weight loss can come easy.

Scientists have made certain strides to control a person's metabalism with dieting pills such as Zovatol, Crevax, and Phenocerin. Some say those are the answer and others dont trust them. Either way, is simply taking a pill the solution?

Many weight loss gurus believe that by finding the perfect workout routine a person can see a big difference in weight. We always see on television and in other media outlets these workout routines that promise weight loss followed by a statement from a scientist to back it up. Does this mean good old excercising is the way to go?