Explaining the messages

The first message induces fear of the overweight individual,by listing scary statistics about obese related deaths, thegrowing number of overweight people in the country, etc. The message also uses obscene pictures of overweight peopleto show the extremes of the cronic disease. The reader willthen engage in fear control, hoping to not be anotherstatistic or death.


The second message associates having a good time with thediet pills. The flash animation is flashy and distracting,so the people don't analyze too deep about what they aretaking, they only think about losing the weight and howhappy they will be afterwards like the dancing couple in theanimation.

The third message explains two sides to an argument in apersuasive way with a summary at the end. There are noflashy distractions so anyone reading can take in botharguments and have time to come to their own conclusions.

Fear

"Effects of Obesity"

Obesity is a growing problem in the United States. Every day millions of people wake up and look in the mirror and see just how unhealthy they are.

Did you know, Every year 40% of people are more likely to die from heart disease. Also, in 1999 over 61% adults in America were considered obese, which resulted in 300,000 deaths annually.

You will look like this lady if you continue to eat fast foods and junk food on a daily basis.

So stop eating all those extra calaries and fatty foods. there are plenty of diet strategies out there now and it is simple to find the right one.

If you have any concerns or need any help with your weight loss goals please visit:
www.ediets.com

Two sided message

Why it is good to eat healthy food:
It is good to eat healthy foods for many reasons. First you
won't be putting on those extra pounds than can lead to
obesity. Second you will be happy with the way that your
body looks and will not be ashamed to go tanning on the
beach during the summer.

Why it is bad to eat healthy food:
Some people believe that you can be happy just by eatingjunk food. Healthy foods are gross like asparagus. Also somepeople are content with the way they are and don't care whatthey eat. The problem with this, is how can you be happywhen you are putting all that junk food into your system andmessing it up.

Overall Summary:
It is better off to eat healthy food. People seem to behappier when they look good and feel great about themselves.Eating healthy will contribute to both of those things, andyou will live a long prosperous life.

Distractor

Our new diet pill will give you something to dance about!

One pill a day keeps the fat away!

Survey

http://uhaweb.hartford.edu/mlabella/blogsurvey.html

Try the survey!

Message Explanations

message 1:
Using these vitamins you will be able to have the perfectbody you have always wanted. As long as you work out andtake these pills you will be ready for beach season. Bycomsuming vitimans will induce your overall health andcontribute to your task of losing weight.

message 2:
This picture is intense because it is a celeberity that istrying to lose weight. If people see their favoritecelebrity trying to lose weight then they will want to loseweight as well.

message 3:
If you were trying to lose weight and you saw thissubliminal message it would most likely influence you not toeat unhealthy foods.

message 4:
Richard Simmons and Kirstie Alley are credible sources tobelieve because they both understand the amount of hard workand dedication it takes to lose weight. They also are veryknowledgable about the subject of weight loss.

Behavior

"I lost 35 pounds taking Pure Hoodia and you can you too with just one pill a day!"

"No need to waste my time with silly diets, one pill of Lipoveran a day is all I need to looseweight"